Feuerkultur GmbH, a sister company of Wieser Wohnkeramik GmbH, with headquarters in Gröbming, Styria, a branch in St. Johann / Pongau, Salzburg, and a flagship store in Wiener Börsegasse, with a total of 48 employees, is a classic craft business in Pottery and tiling trade.

In 2005, managing director Herbert Wieser took over the family business, which was founded by his father in 1971. The creation of the protected brand "feuerkultur" is considered the starting signal for an offensive innovation and expansion course. The new flagship product "Loden stove" is to be sold in the future via fire culture shops in urban areas.